At a glance
Client: Iridan Ltd. (Daniel Wallach, CEO and Owner)
Goal: Find distributors in new markets abroad
Service: Profile upgrade, LinkedIn messaging and a targeted outreach campaign run with our own automation software
Outcome: Four memorandums of understanding (MOUs) signed with leading companies in the target region
The challenge: finding the right partners in a market you don’t know
Finding a distributor abroad is slow and uncertain. You don’t know the local players, trade shows are expensive, and cold emails rarely reach the right person. Iridan already had operations in Israel and two other markets and wanted to open more territories, without building a sales team in each country.
What we did
- August 2024: Getting started. An introductory meeting where we reviewed Iridan’s materials and explained how an effective LinkedIn campaign works.
- Preparation. We refined the messaging to fit LinkedIn and Iridan’s goals, and upgraded the CEO’s personal LinkedIn profile, so every message came from a credible, complete profile.
- September 2024: Launch. Targeted outreach to relevant companies and decision-makers in the chosen territory.
- October 2024: A change of direction. Iridan asked to change the target territory, and the campaign was switched immediately.
- Mid-January 2025: Results. Four MOUs signed with leading companies in the target region.
The results
Figures as reported by Iridan.
Then came what Daniel calls “good problems”: Iridan could not manage activity in more than four countries at once alongside its existing markets, so it chose to pause the campaign.
In the client’s words
Volume and quality. “We were amazed by the volume and quality of leads generated from the two territories targeted by the campaign.”
The outcome. “By mid-January, we had signed four memorandums of understanding with leading companies in our target region, all thanks to the quality of the campaign and Tamir’s exceptional service.”
Compared with Facebook. “We have extensive experience with Facebook campaigns in the Israeli market, but the pace and quality of leads generated on LinkedIn were unparalleled.”
New international customers. “With Avi’s help we were introduced to new marketing platform which opened our horizon to new market segments and new international potential customers.”
Is this right for your business?
It’s a good fit if:
- You want distributors, agents or partners in markets where you have no local presence
- You sell B2B and your partners’ decision-makers are on LinkedIn
- You want to test a new territory quickly, and switch if it isn’t working
- You have tried paid ads and want conversations with the right people instead of clicks
Planning to enter a new market? Let’s find your partners there.
Talk to our team →