At a glance
Client: Bioforum, a clinical data services company
Working together since: 2023
Services: LinkedIn strategy and outreach · Marketing automation · Lead-generating LinkedIn profiles · Recruitment and survey campaigns
Outcome: A long-term partnership across marketing, sales and HR
The challenge: one company, many LinkedIn needs
A growing company doesn’t need LinkedIn for just one thing. Marketing wants reach and leads, sales needs strong profiles that open doors, and HR needs to find specialised people fast. Working with a different supplier for each quickly becomes expensive and inconsistent.
What we did
1. LinkedIn strategy and outreach. We work alongside Bioforum’s marketing team on its LinkedIn strategy, bringing new ideas and testing new approaches.
2. Marketing automation. Our own automation software runs Bioforum’s outreach and gives the team insight into its market and new client opportunities.
3. Profiles that bring in leads. We built a professional LinkedIn profile for a team member, grew it to hundreds of connections, and then used it to connect her with leads the company wanted to reach.
4. Recruitment and survey campaigns. Targeted LinkedIn campaigns to find candidates and reach survey participants, often on tight schedules.
The partnership
Based on Bioforum’s published recommendations.
In Bioforum’s words
Strategy. “He consistently brings new ideas to the table, identifies opportunities to improve what we do, and finds smarter, more innovative ways to approach our outreach.”
Marketing automation. “Partnering with them helped us with getting wide insights into our business potential and the possibilities of expanding our reach to new clients.”
Profiles that bring leads. “I would like to recommend THI’s services which has built a professional profile with hundreds of connections at the initial stages and later got me connected with Leads per the company request.”
Recruitment and surveys. “THI’s responsiveness and willingness to assist in very tight schedules while giving constant feedback about the campaigns makes them one of the best companies in this field.”
Is this right for your business?
It’s a good fit if:
- You want one partner for LinkedIn across marketing, sales and hiring
- You value a partner who proposes ideas, not just one who carries out instructions
- Your team members’ LinkedIn profiles should be bringing in business
- You sometimes need campaigns delivered on tight deadlines
Looking for a long-term LinkedIn partner for your whole company?
Talk to our team →