Article Date: July 2016
“Yissum Maximizes IP Marketing Efforts by Harnessing Social Networks“
This article appeared in the July 2016 issue of Technology Transfer Tactics.
“As the effectiveness of social networking in tech transfer has become increasingly apparent, more and more TTO leaders have engaged with a number of social networks to enhance their marketing efforts. But while many have enjoyed some level of success from their endeavors, it is unlikely that few, if any, can match the nearly 40,000 LinkedIn connections and impressive business achievements achieved by Tamir Huberman, MSc, BSc, vice president of business development for computer science and IT director at Yissum Research Development Company of the Hebrew University of Jerusalem Ltd. He also serves as IT director at ITTN…“
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